The Social Media Coordinator is responsible for developing and leading the College’s social media strategy and related activities. This position coordinates with internal and external stakeholders to enhance and protect the College’s online image/reputation, increase brand equity, presence and awareness, build relationships with all stakeholders and promote the College’s mission on all social media platforms.
 
Reporting directly to the Dean of Information Services, the Social Media Coordinator shall be responsible for:
 
FUNCTIONAL RESPONSIBILITIES:

• Develops and oversees the execution of strategic social media initiatives in support of institutional goals.
• Identifies, creates and curates content of College-wide and other high-level accounts.
• Monitors daily social activity related to the College and engages diverse communities through relevant content, problem solving and customer service.
• Maintains an editorial calendar for key social media initiatives and implements campaigns to build the College’s visibility and enhance its reputation.
• Monitor the attainment of service level objectives by capturing, documenting and reporting network changes, and availability and performance information.
• Tracks and analyzes metrics to produce regular reports for key stakeholders that cover campaign effectiveness, engagement and general trends.
• Works collaboratively with web, marketing and media relations staff to integrate social media into promotional campaigns and campus, unit and departmental communications.
• Manages and advisory group of account managers to coordinate campaigns, address challenges and cross-promote content.
• Takes regular inventory of official and unofficial social media sites connected to the college and attempts to rein in unofficial or duplicate sites.
• Communicates and maintains college-wide social media guidelines.
• Prepares budgetary recommendations as it relates to social media campaigns and activities.
• Performs other duties as assigned.

 
 KNOWLEDGE, SKILLS AND ABILITIES:

• Demonstrated ability to assess social media activities and performance, identify strategic opportunities and develop effective programs to advance departmental and institutional objectives.
• Possess advanced knowledge of social media platforms and their respective participants such as Facebook, Twitter, Instagram, YouTube and LinkedIn.
• Possess proficiency in Microsoft Office Suite.
• Possess excellent communication skills (both oral and written).
• Possess strong project management and organizational skills.
• Ability to work under pressure and set priorities within a fast-paced environment.
• Ability to demonstrate initiative and creativity by consistently generating new ideas.
• Knowledge of college educational philosophy and top management administrative practices
  and procedures; college curricula and instructional programs.
• Knowledge of the goals, objectives, structure and operations of major college institutions.
• Knowledge and skill in communicating effectively utilizing public relations principles and practices.
• Strategic planning skills to effect change in a multi-cultural environment.
• Strong leadership skills that promote dedication, creativity, innovation and growth.
• Ability to think, reason and make sound judgment on how responsibilities are completed in compliance with college standards and guidelines.
• Knowledge and understanding of College organization, goals and objectives, and policies and procedures.
• Knowledge of photography and use of images and video on social media platforms.
• Ability to work well in a multi-ethnic and multi-cultural environment with students, faculty and staff.

  
SUPERVISOR RESPONSIBILITIES:

• None

 
REQUIRED QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor’s degree (B.A. or B.S.) from a regionally accredited college in a related field of study.
• Five (5) years of related work experience in communications, online marketing, advertising, and/or public relations.
• Minimum of two (2) years of online marketing or social media experience required.

PLEASE NOTE:  THIS POSITION REQUIRES A DEGREE.  PLEASE ATTACH COPY OF YOUR TRANSCRIPTS TO YOUR APPLICATION. OTHER ATTACHMENTS SUCH AS COVER LETTER OR RESUME CAN ALSO BE UPLOADED AND ATTACHED TO THE APPLICATION.
 
 
PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
 
While performing the duties of this job, the employee is frequently required to stand and talk or hear and sometimes walk and sit.  Occasionally the employee will bend or twist at the neck more than the average person.  While performing the duties of this job, the employee may occasionally push or lift items.  The employee is directly responsible for safety, wellbeing, and work output.
 
Specific vision abilities required by this job include close vision such as the ability to read handwritten or typed material, and the ability to adjust focus. The position requires the individual to meet multiple demands from several people and interact with the public and other staff.
 
 
SALARY:                 $53,000
 
APPLY BY:             Open until filled.  First review date is March 3, 2016.