Content Specialist II

JOB CLASSIFICATION
Pay grade level: 12
Compensation: $42,978 - $59,094. Compensation will be commensurate with education and experience.
Employee category: Staff
Department: Marketing and Institutional Image 
Reports to: Vice President of Marketing and Institutional Image
FLSA status: Non-Exempt
Job Code: SI086FTNCSP
Location: Primarily Main Campus, but any other college location as assigned by the appropriate administrator

SUMMARY
The Content Specialist reports to the Vice President of Marketing and Institutional Image. This position is responsible for managing content-related marketing projects such as website creation, publications and admissions/enrollment email and CRM communications. Working with the Vice President, the Content Specialist II leads the brand voice of the college. The Specialist II produces creative, error-free writing that compels audiences to action. This position provides metrics and insight on the best strategies to create results-driven headlines, text, and call-to-action, using the latest knowledge in SEO writing.

POSITION DESCRIPTION

• Create compelling copy for marketing materials, such as website content, brochures, emails, and social media posts
• Develop and maintain content for CRM and other email communication flows for admissions, advising, and enrollment processes.
• Direct creative written content that resonates with audiences and effectively meets metrics.
• Responsible for the supervision of student employees.
• Write website content that impacts audiences and optimizes search results.
• Manage content-related projects in the division.
• Promotes the college to audiences, especially to support work in advertising, enrollment management, giving, athletics and reputation enhancement.
• Use market and customer research insight to understand target audiences and create relevant and engaging copy.
• Assign, prioritize, and supervise project tasks and deadlines. Report project progress to supervisor.
• Work closely with the design teams to integrate copy with visual elements.
• Reviews and edits all marketing content to ensure consistency with college guidelines for readability, brand standards, and grammatical correctness.
• Create and maintain KCKCC style guide in conjunction with the public information manager.
• Collaborate with other departments to create cohesive marketing materials.
• Contributes to the overall success of the Division of Marketing and Institutional Image by performing all other duties and responsibilities as assigned.

KNOWLEDGE, SKILLS, AND ABILITIES

• Ability to manage several projects with multiple deadlines simultaneously.
• Ability to develop collaborative relationships and work across divisions.
• Communicates effectively with a focus on team-based decision-making.
• Creative and polished writing following grammar, spelling, and other style conventions.
• Knowledge of Adobe Creative Suite and Microsoft Office.
• Attention to detail to create error-free communication.
• Works well independently and with a team.
• Knowledge of search keywords and search optimization practices.
• Ability to write in a brand’s voice for multiple audiences.
• Uses qualitative and quantitative analysis to guide content decisions.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in Communication, Marketing, English or related field.
• Minimum of two (2) years of experience in copywriting.

Note: At application, candidates should submit one marketing-related writing sample, preferred in PDF from the published source.

PREFERRED QUALIFICATIONS

• Two (2) years of experience in higher education.
• Bilingual Spanish speaker.
• One year of experience writing for CRM email campaigns.

Note: a writing portfolio will be required if selected for interview. A writing skills test will be part of the interview process.

WORKING CONDITIONS
While performing the duties of this job, the employee is frequently required to stand, talk, hear, walk, and sit. While performing the duties of this job, the employee may occasionally push or lift items.

WORK SCHEDULE
Assigned 40 hours per week, during regular hours of Monday – Friday, 8:00 am – 5:00 pm. Must be able to work a variable schedule/hour to meet operational needs. It may require evening and weekend hours.

TO APPLY:

Visit www.kckcc.edu and click on CAREERS for a list of available positions.

• Read the job announcement carefully noting the initial screening date, minimum qualifications, and required information. Note that information contained in your application materials will be used to determine if you meet the minimum qualifications for the position. Make sure you complete/submit all the documents listed as required.
• If the position lists a required transcript (during the application process) unofficial transcripts may be submitted. However, please note that upon selection for hire, you will be required to submit official transcripts.
• Ensure that your transcripts show that a degree was awarded or conferred if you are stating that it is your highest level of education completed. If you certify your level of education and it cannot be verified from your transcript(s), your application may not be referred to the selection committee.
• Foreign degrees are acceptable provided they have been translated and/or shown to have equivalency to a United States: Associate, Bachelor, Master, or Doctorate level degree.
• Documentation verifying completion of a degree, course work within a discipline, or other educational criteria should be electronically attached (uploaded) to your application.
• Three (3) professional references with phone number and email addresses are required.
• A college selection committee is responsible for application review and interviews. The final candidate(s) selected to be hired will be made by the hiring manager.
• Successful completion of a background check on all persons recommended for employment is required Individual hiring departments may elect to administer pre-employment tests, which are relevant to essential job functions as part of the applicant selection/hiring process.

***This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor. This job description may be revised upon development of other duties and changes in responsibilities.
 

KCKCC is an Equal Opportunity and Affirmative Action Educational Institution